The shopping mall is one of the most instantly recognisable architectural forms of the 20th century. In recent years, the mall has undergone a transformation that owes much to the entertainment industry. Adopting an “ageographical” identity that relies on a synergy of movie theatres, department stores, food courts, themed environments, and specialty stores. Entertainment and education have seen the mall recreate itself as an experience or, as Hannigan would have it, a place of “shopertainment, eatertainment and edutainment”. The phenomenon is visible in the city of Melbourne.